How can I help tell the story of decarbonization and distributed energy generation to help more people see themselves as protagonists and not as extras?
- Success of the Everyman: Show how distributed energy production has benefited an individual or group that all members of a target audience can identify with. See the complete content project here.
- Responsive Nurture Campaigns: Create and deploy marketing content at the prospect’s point of need. See the whole story here.
Are there more strategies? Absolutely! I have improved click-to-conversion rates by
- Designing emails and landing pages to frame dense or complex content so readers don’t have to rely on
CTRL + Fwhen they load a product page or SEO article. - Working with digital marketing and sales teams to create granular audience segments, delivering the content they find valuable within a context that matters to them.
- Creating long-term content calendars that align with each audience segment’s needs at that particular moment. At METER, that means timing our “get ready for planting season” messaging several months apart for growers in different latitudes.
