Getting Scrappy with Outbound Content

Each campaign cycle, I put together a brief story of our highlighted products, solutions, or other areas of emphasis. These email series are built by selecting existing content to frame and promote within the context of the campaign. A full history of each piece of content shared via email, a calendar planned a few months in advance, and open communication with PPC/social teams ensure that creative fatigue is kept to a minimum.

I wrote the HTML template behind these emails in Salesforce, working closely with our graphic designer to ensure brand identity while also adhering to best practices in layout, accessibility, and semantic tagging.

(Higher-resolution files are available on request. As part of my 2025-2026 WordPress rebuild, I am reworking portfolio galleries.)

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