I have experience strategizing, planning, executing, auditing/assessing, and revising both individual pieces of content and whole communication strategies.
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Knowledge Management: Web content creation
A reflection on my method for documenting complex content creation processes.
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Email Template Development
I’ll always say that a good template is better than a single brilliant creative effort. First, a good template leads to consistent results, and a solid communication strategy should not depend on a handful of successful efforts amid a sea of of middling tactics. Second, a good template builds a brand and lets the reader…
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Technical Marketing
Accuracy, precision, and honesty are the markers of excellent marketing and communication in technical fields. Those are the values I bring to every project.
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Email Improvement: Audience Responsive Content
Rhetoricians and communication experts have known for millennia that a message is most effective when it’s crafted to meet the needs of its particular audience. That works great when you can know a lot about your audience, but email marketing processes don’t always afford that knowledge. As a lead on email marketing, one of my…
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SEL-787L Product Page
I worked with an engineering subject matter expert, campaign manager, and technical program manager to write this product page. The product is very similar to another device sold by SEL, the SEL-751 Feeder Protection Relay. The primary difference is a protection element designed for line-current differential protection (87L, hence the product name). This page was…
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Extra Skills, Certifications, and Courses
One of the reasons I majored in English was because it gave me the chance to engage with a wide variety of disciplines through their writing. Now that I’m out of school, I keep dabbling in and reading from other disciplines for fun and to understand those marketing audiences. Data and Programming Apprentice Programmer (Skillsoft)…
