I have experience strategizing, planning, executing, auditing/assessing, and revising both individual pieces of content and whole communication strategies.
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Email: Microgrids and BESS
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Low Lead-Time Promotion
Since COVID, supply chain problems have plagued every industry. Whenever a company can fulfill orders more quickly than their competitors, they promote that capacity as loudly as possible. This email and landing page are an example of writing to meet a strict deadline and seize an opportunity that was extremely time-dependent. Email This email is…
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Digital Secondary System Content
These content pages are designed to form a foundation for other marketing efforts. They touch on technologies developed by several different teams, so they needed to meet the approval of many subject-matter experts. Current live versions of these pages can be found at https://selinc.com/solutions/distribution/digital-secondary-systems/. Context These pages exist to underscore the company’s competence in designing…
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Sampled Values Engagement Campaign
This engagement campaign was designed raise awareness and generate contacts for a range of products and services related to IEC 61850 Sampled-Values-based systems. It’s a mouthful, but the gist of the technology is that an electrical substation’s protective equipment can use local networks to exchange information to provide more robust protection. The technical standard (IEC…
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Davao Light and Power, Customer Success Story
This story was released in early December 2022, and a live version can be found at this link. It was developed in concert with and in support of web content for digital secondary systems and a nurture campaign for protection systems using IEC 61850 sampled values methods. I truly enjoyed getting to tell this story:…
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ICON for JungleMUX: A Time Sensitive-Funnel
These items represent a content strategy I love to engage with: the multi-hop funnel from some external intervention (social media post, email, digital ad), through a landing page, to a web page. This particular project is unique in that it is more adversarial than the norm for the industry. It was a rushed project to…
