I have experience strategizing, planning, executing, auditing/assessing, and revising both individual pieces of content and whole communication strategies.
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Portfolio
Marketing, content creation, teaching, and management, my work covers a variety of industries and functions. Behind it all is a genuine interest in creating the best communication systems for a given group or environment. In my teaching and management life, that focus has helped develop effective internal systems for stakeholder engagement, change management, and knowledge…
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Accessibility and AI Audit: Email edition
The W3 Consortium maintains a list Web Content Accessibility Guidelines. Similar to the web and print communication requirements of the US Rehabilitation Act section 508, these these are broad goals for any piece of outbound or inbound communication. But, if your content isn’t directed at folks with known disabilities, are these guidelines actually important? Yes,…
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Mini-Portfolio: Email Template Update
If you’ve spent any time in Pardot, MailChimp, Zoho, Airship, or other mass-email management tools, you know that getting the visual design right for all email clients is a frustrating HTML challenge. Read about my kaizen process for improving template design and performance over time.
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Nurturing Prospects → Leads → Customers
A nurture-focused email campaign designed to convert prospects to customers over ~2 months of regular, interactive engagement.
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Getting Scrappy with Outbound Content
Each campaign cycle, I put together a brief story of our highlighted products, solutions, or other areas of emphasis. These email series are built by selecting existing content to frame and promote within the context of the campaign.
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Tell the Right Story
A new customer success story combined with existing assets promotes an undersold company strength.
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Electric Substation Automation
Jump straight to the docs One of the coolest things I learned when writing for power systems engineers was just how glacial their procurement and implementation processes are. Getting an engineer interested in a new type of product or solution is a herculean task in itself: the US power grid is built from components that…
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Knowledge Management
Effective long-term strategies require effective knowledge management—organizing documentation of procedures, best practices, and successful strategies to decouple organizational knowledge from organization members. In my experience, a good knowledge management strategy produces material that is accessible, transparent, and accurate. The best strategy includes processes for regular maintenance and updates.
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Knowledge management: Maintainability
Poorly maintain reference materials in any organization create frustration and headaches. It gets even worse when you’re the person who has to update or maintain those reference materials. Having worked in organizations where standard procedure documentation was either non-existent, housed in uneditable PDFs, or kept by individual employees on their portion of the company network,…
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Content Design and Testing
I taught a wide range of content creation courses for over a decade: text creation, web content, graphic communication, and video production. I keep up with general best-practices for content creation in all of these areas and across many popular publication media. When it comes to creating new material, I have a good idea of…
